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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Men Women
Men	101655000	47.99%	15340000	38.65%	15.09%
Women	110190000	52.01%	24352000	61.35%	22.10%
Age	View data as a pie chart
Reader's Digest Comp%   Age 18-49 Age 25-49 Age 25-54 Age 35-49 Age 35+ Age 50+
Age 18-49	132201000	20.31%	18918000	15.36%	14.31%
Age 25-49	104709000	16.09%	16282000	13.22%	15.55%
Age 25-54	123455000	18.97%	20919000	16.98%	16.94%
Age 35-49	65613000	10.08%	11752000	9.54%	17.91%
Age 35+	145257000	22.32%	34526000	28.03%	23.77%
Age 50+	79644000	12.24%	20774000	16.87%	26.08%
Household income	View data as a pie chart
Reader's Digest Comp%   HHI $40,000+ HHI $50,000+ HHI $60,000+ HHI $75,000+ Median HHI
HHI $40,000+	129206000	12.39%	25185000	19.43%	19.49%
HHI $50,000+	108064000	10.36%	21053000	16.24%	19.48%
HHI $60,000+	89149000	8.55%	17503000	13.50%	19.63%
HHI $75,000+	665097000	63.79%	12497000	9.64%	1.88%
Median HHI	51132000	4.90%	53401000	41.19%	104.44%
Education	View data as a pie chart
Reader's Digest Comp%   Attended/Graduated College+ Graduated College+
Attended/Graduated College+	109163000	67.76%	22474000	67.79%	20.59%
Graduated College+	51950000	32.24%	10676000	32.21%	20.55%
Employment status	View data as a pie chart
Reader's Digest Comp%   Professional Professional/Managerial Employed
Professional	22111000	11.05%	4794000	12.96%	21.68%
Professional/Managerial	42793000	21.38%	8685000	23.48%	20.30%
Employed	135223000	67.57%	23505000	63.55%	17.38%
Marital status	View data as a pie chart
Reader's Digest Comp%   Married Single Kids in Household
Married	119963000	45.99%	25584000	56.04%	21.33%
Single	51782000	19.85%	5452000	11.94%	10.53%
Kids in Household	89093000	34.16%	14621000	32.02%	16.41%
Home owners	View data as a pie chart
Reader's Digest Comp%   Own Home Own Home Valued $100,000+ Own Home Valued $200,000+
Own Home	153606000	48.14%	31688000	48.42%	20.63%
Own Home Valued $100,000+	110094000	34.51%	22952000	35.07%	20.85%
Own Home Valued $200,000+	55356000	17.35%	10807000	16.51%	19.52%

Family plus	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Men Women
Men	15340000	38.65%	8298000	39.11%	54.09%
Women	24352000	61.35%	12921000	60.89%	53.06%
Total	39692000	100.00%	21219000	100.00%	53.46%
Age	View data as a pie chart
Reader's Digest Comp%   Age 18-24 Age 25-34 Age 35-49 Age 50+ Age 18-34 Age 18-49 Age 25-54
Age 18-24	2636000	3.04%	1655000	3.04%	62.78%
Age 25-34	4529000	5.22%	3228000	5.92%	71.27%
Age 35-49	11752000	13.56%	8754000	16.06%	74.49%
Age 50+	20774000	23.96%	7582000	13.91%	36.50%
Age 18-34	7165000	8.26%	4883000	8.96%	68.15%
Age 18-49	18918000	21.82%	13637000	25.02%	72.08%
Age 25-54	20919000	24.13%	14756000	27.08%	70.54%
Education	View data as a pie chart
Reader's Digest Comp%   Attended/Graduated College+ Graduated College Graduated College+
Attended/Graduated College+	22574000	55.77%	12501000	54.87%	55.38%
Graduated College	7228000	17.86%	4166000	18.29%	57.64%
Graduated College+	10676000	26.37%	6116000	26.84%	57.29%
Household income	View data as a pie chart
Reader's Digest Comp%   HHI <$30,000 HHI $30,000+ HHI $40,000+ HHI $50,000+ HHI $60,000+ HHI $75,000+ Median HHI
HHI <$30,000	10401000	8.97%	4676000	7.03%	44.96%
HHI $30,000+	29290000	25.25%	16544000	24.86%	56.48%
HHI $40,000+	25185000	21.71%	14720000	22.12%	58.45%
HHI $50,000+	21053000	18.15%	12536000	18.84%	59.54%
HHI $60,000+	17503000	15.09%	10363000	15.57%	59.21%
HHI $75,000+	12497000	10.77%	7656000	11.50%	61.26%
Median HHI	53401	.05%	58863	.09%	110.23%
Employment status	View data as a pie chart
Reader's Digest Comp%   Employed Professional/Managerial Exec/Manage/Admin
Employed	23505000	65.15%	14298000	65.04%	60.83%
Professional/Managerial	8685000	24.07%	5335000	24.27%	61.43%
Exec/Manage/Admin	3891000	10.78%	2351000	10.69%	60.42%
Children	View data as a pie chart
Reader's Digest Comp%   Any Children Kids 0-2 Kids 2-5 Kids 6-11 Kids 12-17
Any Children	14621000	40.73%	12583000	40.60%	86.06%
Kids 0-2	2194000	6.11%	1874000	6.05%	85.41%
Kids 2-5	4565000	12.72%	3899000	12.58%	85.41%
Kids 6-11	6665000	18.57%	5802000	18.72%	87.05%
Kids 12-17	7854000	21.88%	6835000	22.05%	87.03%

Mature	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Men Women
Men	15340000	38.65%	7041000	38.12%	45.90%
Women	24352000	61.35%	11430000	61.88%	46.94%
Total	39692000	100.00%	18471000	100.00%	46.54%
Age	View data as a pie chart
Reader's Digest Comp%   Age 50-64 Age 50+ Age 55+ Age 65+ Median Age
Age 50-64	10817000	18.75%	6089000	16.15%	56.29%
Age 50+	20774000	36.01%	13191000	34.98%	63.50%
Age 55+	16136000	27.97%	11328000	30.04%	70.20%
Age 65+	9957000	17.26%	7102000	18.83%	71.33%
Median Age	51.0	.00%	59.7	.00%	117.06%
Education	View data as a pie chart
Reader's Digest Comp%   Attended/Graduated College+ Graduated College Graduated College+
Attended/Graduated College+	22574000	55.77%	10072000	56.93%	44.62%
Graduated College	7228000	17.86%	3062000	17.31%	42.36%
Graduated College+	10676000	26.37%	4559000	25.77%	42.70%
Household income	View data as a pie chart
Reader's Digest Comp%   HHI <$30,000 HHI $30,000+ HHI $40,000+ HHI $50,000+ HHI $60,000+ HHI $75,000+ Median HHI
HHI <$30,000	10401000	8.97%	5725000	11.57%	55.04%
HHI $30,000+	29290000	25.25%	12746000	25.76%	43.52%
HHI $40,000+	25185000	21.71%	10464000	21.15%	41.55%
HHI $50,000+	21053000	18.15%	8517000	17.21%	40.46%
HHI $60,000+	17503000	15.09%	7140000	14.43%	40.79%
HHI $75,000+	12497000	10.77%	4841000	9.78%	38.74%
Median HHI	53401	.05%	46510	.09%	87.10%