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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	2113000	49.23%	155020	46.00%	7.34%
Female	2179000	50.77%	181980	54.00%	8.35%
Age	View data as a pie chart
Reader's Digest Comp%   14-34 35-54 55+
14-34	1423000	49.29%	49000	14.50%	3.44%
35-54	156000	5.40%	119000	35.21%	76.28%
55+	1308000	45.31%	170000	50.30%	13.00%
Income	View data as a pie chart
Reader's Digest Comp%   Highest Medium
Highest	1518000	42.69%	112000	38.75%	7.38%
Medium	2038000	57.31%	177000	61.25%	8.68%