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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	15218000	49.64%	324000	51.10%	2.13%
Female	15438000	50.36%	310000	48.90%	2.01%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
LSM 1	2106000	6.87%	0	.00%	.00%
LSM 2	3803000	12.41%	10000	1.58%	.26%
LSM 3	3843000	12.54%	4000	.63%	.10%
LSM 4	4570000	14.91%	41000	6.47%	.90%
LSM 5	4141000	13.51%	42000	6.62%	1.01%
LSM 6	4367000	14.25%	99000	15.62%	2.27%
LSM 7	2386000	7.78%	93000	14.67%	3.90%
LSM 8	1739000	5.67%	74000	11.67%	4.26%
LSM 9	1977000	6.45%	135000	21.29%	6.83%
LSM 10	1724000	5.62%	136000	21.45%	7.89%
Income	View data as a pie chart
Reader's Digest Comp%   Up to R499 R500 to R899 R900 to R1399 R1400 to R2499 R2500 to R3999 R4000 to R6999 R7000 to R11999 R12 000+
Up to R499	1979000	6.46%	15000	2.37%	.76%
R500 to R899	5420000	17.68%	34000	5.37%	.63%
R900 to R1399	3715000	12.12%	22000	3.48%	.59%
R1400 to R2499	5778000	18.85%	50000	7.90%	.87%
R2500 to R3999	3759000	12.26%	49000	7.74%	1.30%
R4000 to R6999	3998000	13.04%	120000	18.96%	3.00%
R7000 to R11999	3388000	11.05%	169000	26.70%	4.99%
R12 000+	2619000	8.54%	174000	27.49%	6.64%
Age	View data as a pie chart
Reader's Digest Comp%   16 - 24 25 - 34 35 - 49 50+
16 - 24	8139000	26.55%	102000	16.09%	1.25%
25 - 34	7452000	24.31%	139000	21.92%	1.87%
35 - 49	8186000	26.70%	213000	33.60%	2.60%
50+	6879000	22.44%	180000	28.39%	2.62%
Education	View data as a pie chart
Reader's Digest Comp%   Up to Primary Complete Some High Matric Technikon Diploma University Degree Other Post Matric
No School	1937000	6.32%	0	.00%	.00%
Some Primary	3032000	9.89%	0	.00%	.00%
Up to Primary Complete	2298000	7.50%	26000	4.11%	1.13%
Some High	12720000	41.49%	184000	29.07%	1.45%
Matric	7450000	24.30%	210000	33.18%	2.82%
Technikon Diploma	1386000	4.52%	79000	12.48%	5.70%
University Degree	826000	2.69%	87000	13.74%	10.53%
Other Post Matric	1007000	3.28%	47000	7.42%	4.67%
Location	View data as a pie chart
Reader's Digest Comp%   W. Cape N. Cape Free State E. Cape Kwazulu Natal Mpumalanga Limpopo Gauteng North-West
W. Cape	3026000	9.87%	201000	31.65%	6.64%
N. Cape	627000	2.05%	11000	1.73%	1.75%
Free State	1995000	6.51%	27000	4.25%	1.35%
E. Cape	4643000	15.15%	57000	8.98%	1.23%
Kwazulu Natal	6202000	20.23%	144000	22.68%	2.32%
Mpumalanga	2066000	6.74%	20000	3.15%	.97%
Limpopo	3535000	11.53%	2000	.31%	.06%
Gauteng	6043000	19.71%	155000	24.41%	2.56%
North-West	2517000	8.21%	18000	2.83%	.72%
Ethnicity	View data as a pie chart
Reader's Digest Comp%   White Black Coloured Indian
White	4108000	10.80%	224000	35.33%	5.45%
Black	23024000	60.51%	238000	37.54%	1.03%
Coloured	2703000	7.10%	123000	19.40%	4.55%
Indian	8213000	21.59%	49000	7.73%	.60%
Home language	View data as a pie chart
Reader's Digest Comp%   English Afrikaans Zulu/Xhosa/Swazi/Ndebele Sotho/Tswana/Tsonga/Venda Other Language
English	3450000	11.25%	236000	37.22%	6.84%
Afrikaans	4648000	15.16%	172000	27.13%	3.70%
Zulu/Xhosa/Swazi/Ndebele	12771000	41.66%	137000	21.61%	1.07%
Sotho/Tswana/Tsonga/Venda	9609000	31.34%	79000	12.46%	.82%
Other Language	178000	.58%	10000	1.58%	5.62%
Work Status	View data as a pie chart
Reader's Digest Comp%   Full time Part time Not working at all Non working housewife Student Retired Unemployed Self employed
Full time	80960000	64.67%	249000	24.41%	.31%
Part time	3441000	2.75%	84000	8.24%	2.44%
Not working at all	19119000	15.27%	301000	29.51%	1.57%
Non working housewife	2396000	1.91%	62000	6.08%	2.59%
Student	4295000	3.43%	58000	5.69%	1.35%
Retired	3280000	2.62%	99000	9.71%	3.02%
Unemployed	9148000	7.31%	82000	8.04%	.90%
Self employed	2554000	2.04%	85000	8.33%	3.33%
Lifestages	View data as a pie chart
Reader's Digest Comp%   At home singles Starting out singles Mature singles Young couples New parents Mature parents Single parents Golden nests Left alone
At home singles	6798000	22.18%	91000	14.35%	1.34%
Starting out singles	2373000	7.74%	41000	6.47%	1.73%
Mature singles	969000	3.16%	9000	1.42%	.93%
Young couples	1594000	5.20%	34000	5.36%	2.13%
New parents	3870000	12.62%	94000	14.83%	2.43%
Mature parents	5486000	17.90%	158000	24.92%	2.88%
Single parents	5881000	19.18%	86000	13.56%	1.46%
Golden nests	2050000	6.69%	67000	10.57%	3.27%
Left alone	1634000	5.33%	54000	8.52%	3.30%