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Europe Health 2008
Introduction
About the survey
Europeans & their health
Information sources
Purchasing influences
Illnesses & treatments
Branded vs. generic
Health & Reader's Digest
Media info
Contacts
Find out more on Reader’s Digest
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Medical advertorials
Inserts in books
Shopping Pages/Buylines
Trusted Brands 2009
Introduction
About the survey
Winning brands 2009
Trust in our community
Use of the logo
Other sites
Media info
Contacts
Rates
Asia Pacific editions
European editions
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Who reads it?
Asia Pacific editions
European editions
North American editions
Latin American editions
Other magazines
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Who reads it?
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Central America
Chile
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Czech Republic & Slovakia
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Finland
France
Germany
Hungary
India
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Edition name
Selecções do Reader's Digest
Circulation
96987 (Source: APCT Bulletin 07)
Adult readership
314000 (Source: Marktest Bareme 07)
Readers per copy
3.2
Main Edition
Universe
Reader's Digest
Number
Comp%
Number
Comp%
Cov%
Sex
View data as a pie chart
Reader's Digest Comp%
Â
Men
Women
Men
3968000
47.74%
155000
49.36%
3.91%
Women
4343000
52.26%
159000
50.64%
3.66%
Age
View data as a pie chart
Reader's Digest Comp%
Â
15-24 yrs
25-34 yrs
35-44 yrs
45-54 yrs
55-64 yrs
64+ yrs
15-24 yrs
1400000
16.84%
37000
11.78%
2.64%
25-34 yrs
1501000
18.06%
63000
20.06%
4.20%
35-44 yrs
1428000
17.18%
69000
21.97%
4.83%
45-54 yrs
1275000
15.34%
42000
13.38%
3.29%
55-64 yrs
1080000
12.99%
51000
16.24%
4.72%
64+ yrs
1629000
19.60%
52000
16.56%
3.19%
Socio Economic Group
View data as a pie chart
Reader's Digest Comp%
Â
AB
C1
C2
DE
AB
1446000
17.40%
81000
25.88%
5.60%
C1
2070000
24.90%
132000
42.17%
6.38%
C2
2577000
31.00%
69000
22.04%
2.68%
DE
2219000
26.70%
31000
9.90%
1.40%
Profession
View data as a pie chart
Reader's Digest Comp%
Â
Middle/High Co Boards
Small owners/Specialised Technicians
Service/Commerce employees
Qualified/Specialised workers
Students/Academics
Middle/High Co Boards
790000
9.50%
47000
15.00%
5.95%
Small owners/Specialised Technicians
632000
7.60%
31000
9.90%
4.91%
Service/Commerce employees
881000
10.60%
56000
17.80%
6.36%
Qualified/Specialised workers
1446000
17.40%
44000
14.00%
3.04%
Students/Academics
914000
11.00%
31000
9.90%
3.39%