Who reads it?

New Zealand
Edition name New Zealand Reader's Digest
Circulation 85,140 (Source: ABC June 2009)
Adult readership 437,000 (Source: Nielsen Media Research National Readership Survey Jul 08 - Jun 09)
Readers per copy 5.1
Main Edition Universe Reader's Digest
NumberClick here for an explanation of this term Comp%Click here for an explanation of this term NumberClick here for an explanation of this term Comp%Click here for an explanation of this term Cov%Click here for an explanation of this term
Sex View data as a pie chart
Male 1791000 48.66% 197000 45.18% 11.00%
Female 1890000 51.34% 239000 54.82% 12.65%
Age View data as a pie chart
10-17 510000 13.86% 28000 6.41% 5.49%
18-24 419000 11.39% 33000 7.55% 7.88%
25-34 541000 14.70% 52000 11.90% 9.61%
35-49 939000 25.52% 117000 26.77% 12.46%
50+ 1271000 34.54% 207000 47.37% 16.29%
Socio Economic View data as a pie chart
AB 825000 22.41% 104000 23.85% 12.61%
C 774000 21.03% 81000 18.58% 10.47%
D 838000 22.77% 96000 22.02% 11.46%
E 632000 17.17% 73000 16.74% 11.55%
FG 612000 16.63% 82000 18.81% 13.40%
Work Staus View data as a pie chart
Full Time 1495000 69.21% 167000 65.23% 11.17%
Part Time 665000 30.79% 89000 34.77% 13.38%
Personal Occupation View data as a pie chart
Professional/Manager 576000 32.63% 60000 28.85% 10.42%
Clerk/White Collar 587000 33.26% 76000 36.54% 12.95%
Skilled Tradesman 429000 24.31% 48000 23.08% 11.19%
Semi-Skilled Worker 173000 9.80% 24000 11.54% 13.87%
Personal Income View data as a pie chart
Under $20,000 1618000 35.92% 182000 35.20% 11.25%
$20,000 - $29,000 409000 9.08% 60000 11.61% 14.67%
$30,000 - $39,000 395000 8.77% 54000 10.44% 13.67%
$40,000+ 978000 21.71% 109000 21.08% 11.15%
$50,000+ 658000 14.61% 68000 13.15% 10.33%
$60,000+ 446000 9.90% 44000 8.51% 9.87%