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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	6689000	49.36%	296000	46.54%	4.43%
Female	6862000	50.64%	340000	53.46%	4.95%
Age	View data as a pie chart
Reader's Digest Comp%   13-14 15-24 25-34 35-49 50-64 65 +
13-14	297000	2.19%	8000	1.26%	2.69%
15-24	2211000	16.32%	57000	8.96%	2.58%
25-34	2107000	15.55%	49000	7.70%	2.33%
35-49	3799000	28.03%	147000	23.11%	3.87%
50-64	2999000	22.13%	232000	36.48%	7.74%
65 +	2138000	15.78%	143000	22.48%	6.69%
Social Class	View data as a pie chart
Reader's Digest Comp%   A (high) B1 B2 C D (low)
A (high)	1762000	13.00%	95000	14.94%	5.39%
B1	3662000	27.03%	153000	24.06%	4.18%
B2	3353000	24.75%	155000	24.37%	4.62%
C	4021000	29.68%	204000	32.08%	5.07%
D (low)	752000	5.55%	29000	4.56%	3.86%
Education	View data as a pie chart
Reader's Digest Comp%   University Higher Vocational Education Higher General Secondary Education Intermediate Vocational Education Lower General Secondary Education Lower Vocational Education No Education, Elementary School
University	717000	5.42%	16000	2.56%	2.23%
Higher Vocational Education	1913000	14.46%	82000	13.12%	4.29%
Higher General Secondary Education	1275000	9.64%	60000	9.60%	4.71%
Intermediate Vocational Education	4006000	30.27%	204000	32.64%	5.09%
Lower General Secondary Education	1813000	13.70%	98000	15.68%	5.41%
Lower Vocational Education	2247000	16.98%	121000	19.36%	5.38%
No Education, Elementary School	1262000	9.54%	44000	7.04%	3.49%
Income	View data as a pie chart
Reader's Digest Comp%   Low Middle High
Low	3265000	31.63%	164000	32.80%	5.02%
Middle	2731000	26.46%	150000	30.00%	5.49%
High	4325000	41.90%	186000	37.20%	4.30%