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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	352901000	51.85%	2415000	68.03%	.68%
Female	327668000	48.15%	1135000	31.97%	.35%
Age(Groups.)	View data as a pie chart
Reader's Digest Comp%   15-19 20-24 25-34 35-44 45+
15-19	112401000	16.52%	577000	16.25%	.51%
20-24	92458000	13.59%	698000	19.66%	.75%
25-34	160561000	23.59%	746000	21.01%	.46%
35-44	125484000	18.44%	586000	16.51%	.47%
45+	189665000	27.87%	943000	26.56%	.50%
SEC	View data as a pie chart
Reader's Digest Comp%   A1+ A1,A2 B1,B2 C D E1,E2
A1+	4924000	2.40%	764000	20.18%	15.52%
A1,A2	21463000	10.47%	1713000	45.25%	7.98%
B1,B2	37170000	18.14%	832000	21.98%	2.24%
C	45146000	22.03%	352000	9.30%	.78%
D	46737000	22.80%	78000	2.06%	.17%
E1,E2	49520000	24.16%	47000	1.24%	.09%
Monthly Household Income	View data as a pie chart
Reader's Digest Comp%   Upto Rs.500-6000 Rs.6001-10K Rs.10K-15K Rs.15K-20K Rs.20K-30K Rs.30K-40K
Upto Rs.500-6000	618108000	90.98%	1310000	37.57%	.21%
Rs.6001-10K	39486000	5.81%	840000	24.09%	2.13%
Rs.10K-15K	14789000	2.18%	690000	19.79%	4.67%
Rs.15K-20K	4721000	.69%	384000	11.01%	8.13%
Rs.20K-30K	1745000	.26%	170000	4.88%	9.74%
Rs.30K-40K	566000	.08%	93000	2.67%	16.43%
Education	View data as a pie chart
Reader's Digest Comp%   Schl 4 years/5-9 years SSC/HSC Not graduate Gradruate General Post Graduate General Graduate/Post Graduate Professional
Schl 4 years/5-9 years	255443000	59.63%	107000	3.01%	.04%
SSC/HSC	112863000	26.34%	676000	19.04%	.60%
Not graduate	20152000	4.70%	502000	14.14%	2.49%
Gradruate General	28490000	6.65%	1231000	34.68%	4.32%
Post Graduate General	7570000	1.77%	480000	13.52%	6.34%
Graduate/Post Graduate Professional	3895000	.91%	554000	15.61%	14.22%
Occupation	View data as a pie chart
Reader's Digest Comp%   Officers/Executives Businessmen/Industrialists Self Employed Shop Owners/Petty Traders Supervisory levels/Clerks/Sales Skilled and Unskilled Student Not-Working/Retired/HouseWife
Officers/Executives	3407000	.64%	480000	13.64%	14.09%
Businessmen/Industrialists	2125000	.40%	103000	2.93%	4.85%
Self Employed	1081000	.20%	112000	3.18%	10.36%
Shop Owners/Petty Traders	55985000	10.45%	230000	6.54%	.41%
Supervisory levels/Clerks/Sales	22041000	4.11%	575000	16.34%	2.61%
Skilled and Unskilled	89749000	16.75%	93000	2.64%	.10%
Student	64779000	12.09%	1036000	29.45%	1.60%
Not-Working/Retired/HouseWife	296805000	55.38%	889000	25.27%	.30%