|
Who reads it?
|
Hungary
|
| Edition name |
Reader's Digest |
| Circulation |
122322 (Source: Matesz, 2007 2nd-3rd quarter) |
| Adult readership |
386000 (Source: Szonda - Gfk NRS 2007 2nd-3rd quarter) |
| Readers per copy |
3.1 |
| Main Edition |
Universe |
Reader's Digest |
Number
|
Comp%
|
Number
|
Comp%
|
Cov%
|
| Sex |
View data as a pie chart
|
Reader's Digest Comp% Â
 Men
 Women
|
| Men |
3983000 |
46.78% |
145000 |
37.56% |
3.64%
|
| Women |
4532000 |
53.22% |
241000 |
62.44% |
5.32%
|
| Age |
View data as a pie chart
|
Reader's Digest Comp% Â
 15-17 yrs
 18-29 yrs
 30-39 yrs
 40-49 yrs
 50-59 yrs
 60+ yrs
|
| 15-17 yrs |
375000 |
4.40% |
12000 |
3.11% |
3.20%
|
| 18-29 yrs |
1777000 |
20.87% |
77000 |
19.95% |
4.33%
|
| 30-39 yrs |
1447000 |
16.99% |
63000 |
16.32% |
4.35%
|
| 40-49 yrs |
1333000 |
15.65% |
83000 |
21.50% |
6.23%
|
| 50-59 yrs |
1428000 |
16.77% |
77000 |
19.95% |
5.39%
|
| 60+ yrs |
2155000 |
25.31% |
74000 |
19.17% |
3.43%
|
| Profession |
View data as a pie chart
|
Reader's Digest Comp% Â
 Business Owner
 White Collar Management
 White Collar
 Skilled Worker
 Inactive
 Unemployed
 Students
|
| Business Owner |
505000 |
9.83% |
34000 |
13.08% |
6.73%
|
| White Collar Management |
392000 |
7.63% |
35000 |
13.46% |
8.93%
|
| White Collar |
851000 |
16.57% |
52000 |
20.00% |
6.11%
|
| Skilled Worker |
1324000 |
25.77% |
56000 |
21.54% |
4.23%
|
| Inactive |
567000 |
11.04% |
31000 |
11.92% |
5.47%
|
| Unemployed |
535000 |
10.41% |
13000 |
5.00% |
2.43%
|
| Students |
963000 |
18.75% |
39000 |
15.00% |
4.05%
|
| Internet Access |
View data as a pie chart
|
Reader's Digest Comp% Â
 Internet
|
| Internet |
3732000 |
100.00% |
237000 |
100.00% |
6.35%
|
|
|
|