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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Women
Male	31390000	48.43%	1000000	38.31%	3.19%
Women	33430000	51.57%	1610000	61.69%	4.82%
Age	View data as a pie chart
Reader's Digest Comp%   14-24 25-34 35-44 45-54 55-64 65+
14-24	9580000	14.78%	100000	3.83%	1.04%
25-34	8240000	12.71%	140000	5.36%	1.70%
35-44	12440000	19.19%	320000	12.26%	2.57%
45-54	10760000	16.60%	480000	18.39%	4.46%
55-64	8920000	13.76%	550000	21.07%	6.17%
65+	14880000	22.96%	1020000	39.08%	6.85%
Social group	View data as a pie chart
Reader's Digest Comp%   A Top Social Class Level B Higher Middle Class C Broad Middle Class D Lower Social Class
A Top Social Class Level	1540000	2.38%	90000	3.44%	5.84%
B Higher Middle Class	15330000	23.65%	760000	29.01%	4.96%
C Broad Middle Class	40900000	63.10%	1560000	59.54%	3.81%
D Lower Social Class	7050000	10.88%	210000	8.02%	2.98%
Education	View data as a pie chart
Reader's Digest Comp%   Primary School Secondary school High school diploma University
Primary School	28970000	44.69%	1130000	43.30%	3.90%
Secondary school	21090000	32.54%	800000	30.65%	3.79%
High school diploma	7290000	11.25%	230000	8.81%	3.16%
University	7470000	11.52%	450000	17.24%	6.02%
Profession	View data as a pie chart
Reader's Digest Comp%   Bigger self employed/Top management Middlesized, smaller self employed Executive, Top level government officals Other employees, government officals Skilled workers
Bigger self employed/Top management	2710000	4.29%	130000	5.08%	4.80%
Middlesized, smaller self employed	5400000	8.56%	210000	8.20%	3.89%
Executive, Top level government officals	12190000	19.32%	750000	29.30%	6.15%
Other employees, government officals	23210000	36.78%	990000	38.67%	4.27%
Skilled workers	19590000	31.05%	480000	18.75%	2.45%
Household monthly Net Income	View data as a pie chart
Reader's Digest Comp%   HHNI upto 1500 euros HHNI1500-2500 euros HHNI 2500-4000 euros HHNI 4000-5000 euros HHNI 5000-6000 euros HHNI 6000 euros plus
HHNI upto 1500 euros	17320000	26.72%	610000	23.37%	3.52%
HHNI1500-2500 euros	22050000	34.02%	920000	35.25%	4.17%
HHNI 2500-4000 euros	18710000	28.87%	760000	29.12%	4.06%
HHNI 4000-5000 euros	3430000	5.29%	160000	6.13%	4.66%
HHNI 5000-6000 euros	1620000	2.50%	80000	3.07%	4.94%
HHNI 6000 euros plus	1680000	2.59%	80000	3.07%	4.76%
Monthly free available money	View data as a pie chart
Reader's Digest Comp%   upto 250 euros 250 upto 500 euros 500 upto 1000 euros 1000 euros +
upto 250 euros	27630000	50.76%	1060000	46.09%	3.84%
250 upto 500 euros	12860000	23.63%	530000	23.04%	4.12%
500 upto 1000 euros	9370000	17.21%	470000	20.43%	5.02%
1000 euros +	4570000	8.40%	240000	10.43%	5.25%