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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Males 18+ Females 18+
Males 18+	2655000	49.11%	446000	45.23%	16.80%
Females 18+	2751000	50.89%	540000	54.77%	19.63%
Age	View data as a pie chart
Reader's Digest Comp%   12-18 19-29 30-54 55+
12-18	603000	10.23%	44000	4.34%	7.30%
19-29	867000	14.71%	100000	9.86%	11.53%
30-54	2623000	44.51%	476000	46.94%	18.15%
55+	1800000	30.54%	394000	38.86%	21.89%
Household Income	View data as a pie chart
Reader's Digest Comp%   $75000+ $50000-$74999 $35000-$49999 $20000-$34999 <$20000
$75000+	2009000	34.10%	360000	35.47%	17.92%
$50000-$74999	1261000	21.40%	227000	22.36%	18.00%
$35000-$49999	942000	15.99%	174000	17.14%	18.47%
$20000-$34999	978000	16.60%	177000	17.44%	18.10%
<$20000	702000	11.91%	77000	7.59%	10.97%
Education	View data as a pie chart
Reader's Digest Comp%   Bachelors Degree + University/Other Non Uni Cert Trade Certificate/Diploma Secondary/High School Grad
Bachelors Degree +	579000	14.78%	90000	12.47%	15.54%
University/Other Non Uni Cert	1293000	33.01%	288000	39.89%	22.27%
Trade Certificate/Diploma	670000	17.10%	109000	15.10%	16.27%
Secondary/High School Grad	1375000	35.10%	235000	32.55%	17.09%
Occupation	View data as a pie chart
Reader's Digest Comp%   MOPEs (Mgr/Prof/Owners) Technical/Sales/Teaching/OWC Clerical/Secretarial Skilled/Unskilled/Primary/Other
MOPEs (Mgr/Prof/Owners)	978000	16.60%	173000	17.06%	17.69%
Technical/Sales/Teaching/OWC	582000	9.88%	98000	9.66%	16.84%
Clerical/Secretarial	508000	8.62%	108000	10.65%	21.26%
Skilled/Unskilled/Primary/Other	3825000	64.91%	635000	62.62%	16.60%
Children in Household	View data as a pie chart
Reader's Digest Comp%   Children 3-5 Children 6-11 Children 12-17
Children 3-5	441000	15.80%	61000	15.37%	13.83%
Children 6-11	914000	32.75%	114000	28.72%	12.47%
Children 12-17	1436000	51.45%	222000	55.92%	15.46%