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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Males 18+ Females 18+
Males 18+	10158000	49.06%	2571000	43.67%	25.31%
Females 18+	10548000	50.94%	3317000	56.33%	31.45%
Age	View data as a pie chart
Reader's Digest Comp%   12-18 19-29 30-54 55+
12-18	2558000	11.21%	648000	10.10%	25.33%
19-29	3922000	17.19%	867000	13.52%	22.11%
30-54	9890000	43.36%	2742000	42.74%	27.72%
55+	6441000	28.24%	2158000	33.64%	33.50%
Household income	View data as a pie chart
Reader's Digest Comp%   $75000+ $50000-$74999 $35000-$49999 $20000-34999 <$20000
$75000+	9980000	43.75%	2594000	40.44%	25.99%
$50000-$74999	4719000	20.69%	1312000	20.45%	27.80%
$35000-$49999	3057000	13.40%	959000	14.95%	31.37%
$20000-34999	2836000	12.43%	848000	13.22%	29.90%
<$20000	2218000	9.72%	702000	10.94%	31.65%
Education	View data as a pie chart
Reader's Digest Comp%   Bachelors Degree University/Other non University Cert Trade Cert/Diploma Secondary/High School Grad
Bachelors Degree	3161000	19.68%	725000	15.51%	22.94%
University/Other non University Cert	4606000	28.67%	1486000	31.80%	32.26%
Trade Cert/Diploma	2295000	14.29%	735000	15.73%	32.03%
Secondary/High School Grad	6002000	37.36%	1727000	36.96%	28.77%
Occupation	View data as a pie chart
Reader's Digest Comp%   MOPEs (Mgr/Prof/Owners) Technical/Sales/Teaching/OWC Clerical/Secretarial Skilled/Unskilled/Primary/Other
MOPEs (Mgr/Prof/Owners)	4555000	19.97%	1121000	17.47%	24.61%
Technical/Sales/Teaching/OWC	2453000	10.75%	656000	10.22%	26.74%
Clerical/Secretarial	2170000	9.51%	612000	9.54%	28.20%
Skilled/Unskilled/Primary/Other	13632000	59.76%	4027000	62.76%	29.54%
Children in Household	View data as a pie chart
Reader's Digest Comp%   Children 3-5 Children 6-11 Children 12-17
Children 3-5	2110000	17.59%	522000	15.86%	24.74%
Children 6-11	3986000	33.23%	1087000	33.02%	27.27%
Children 12-17	5900000	49.18%	1683000	51.12%	28.53%