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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	4844242	49.70%	316426	47.94%	6.53%
Female	4902258	50.30%	343619	52.06%	7.01%
Total	9746500	100.00%	660045	100.00%	6.77%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50+
Age 25-29	1706411	17.51%	128594	19.48%	7.54%
Age 30-39	2974093	30.51%	188368	28.54%	6.33%
Age 40-49	2747491	28.19%	194041	29.40%	7.06%
Age 50+	2318505	23.79%	149041	22.58%	6.43%
Education	View data as a pie chart
Reader's Digest Comp%   University or Above College but not university Secondary Education Primary School or below
University or Above	6068190	62.94%	518278	78.88%	8.54%
College but not university	1403402	14.56%	76131	11.59%	5.42%
Secondary Education	2051859	21.28%	62250	9.47%	3.03%
Primary School or below	117446	1.22%	361	.05%	.31%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   All Affluent All BDM All Top Management
All Affluent	91480000	96.97%	625452	71.89%	.68%
All BDM	2338500	2.48%	198811	22.85%	8.50%
All Top Management	518000	.55%	45787	5.26%	8.84%

Hong Kong English	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	649873	49.48%	19092	36.95%	2.94%
Female	663627	50.52%	32577	63.05%	4.91%
Total	1313500	100.00%	51669	100.00%	3.93%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50-64
Age 25-29	237855	18.11%	11906	23.04%	5.01%
Age 30-39	388582	29.58%	20351	39.39%	5.24%
Age 40-49	401734	30.59%	16253	31.46%	4.05%
Age 50-64	285329	21.72%	3159	6.11%	1.11%
Education	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary education
University or above	617656	47.26%	40600	78.58%	6.57%
College but not university	230753	17.66%	3489	6.75%	1.51%
Secondary education	428403	32.78%	7579	14.67%	1.77%
Primary School or below	30111	2.30%	0	.00%	.00%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   Average Total HH Income (USD) Average Total PI (USD) All affluent All BDM All Top Management
Average Total HH Income (USD)	8241	1.76%	8881	11.90%	107.77%
Average Total PI (USD)	4558	.98%	5698	7.63%	125.01%
All affluent	123900	26.52%	50196	67.24%	40.51%
All BDM	280500	60.04%	8539	11.44%	3.04%
All Top Management	50000	10.70%	1337	1.79%	2.67%

Singapore English	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	313555	49.53%	29130	37.26%	9.29%
Female	319445	50.47%	49043	62.74%	15.35%
Total	633000	100.00%	78173	100.00%	12.35%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50-64
Age 25-29	102844	16.25%	12365	15.82%	12.02%
Age 30-39	213179	33.68%	23229	29.71%	10.90%
Age 40-49	182088	28.77%	30070	38.47%	16.51%
Age 50-64	134888	21.31%	12509	16.00%	9.27%
Education	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary education
University or above	307292	48.79%	46189	59.08%	15.03%
College but not university	174751	27.74%	24269	31.04%	13.89%
Secondary education	137279	21.80%	7716	9.87%	5.62%
Primary School or below	10528	1.67%	0	.00%	.00%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   All affluent All BDM All Top Management
All affluent	565000	69.58%	68466	66.56%	12.12%
All BDM	207000	25.49%	29855	29.02%	14.42%
All Top Management	40000	4.93%	4547	4.42%	11.37%

Malaysia	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Men Women
Men	238726	54.75%	41775	49.94%	17.50%
Women	197274	45.25%	41873	50.06%	21.23%
Total	436000	100.00%	83648	100.00%	19.19%
Age	View data as a pie chart
Reader's Digest Comp%   25-29 30-39 40-49 50+ Average Age
25-29	130910	30.02%	20599	24.61%	15.74%
30-39	141388	32.43%	25770	30.79%	18.23%
40-49	93871	21.53%	21205	25.34%	22.59%
50+	69831	16.01%	16074	19.21%	23.02%
Average Age	38	.01%	38	.05%	100.00%
Income	View data as a pie chart
Reader's Digest Comp%   Average Personal Income Average Household Income
Average Personal Income	1966	32.50%	2461	35.72%	125.18%
Average Household Income	4083	67.50%	4428	64.28%	108.45%
Terminal Education Age	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary
University or above	218812	50.22%	61934	74.15%	28.30%
College but not university	98804	22.68%	12779	15.30%	12.93%
Secondary	111348	25.56%	8813	10.55%	7.91%
Primary or below	6742	1.55%	0	.00%	.00%
Socio Economic Group	View data as a pie chart
Reader's Digest Comp%   All affluent All BDM All top management
All affluent	426000	75.94%	83577	72.50%	19.62%
All BDM	107000	19.07%	25540	22.15%	23.87%
All top management	28000	4.99%	6162	5.35%	22.01%

Philippines	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Men Women
Men	188577	42.66%	34409	37.27%	18.25%
Women	253423	57.34%	57924	62.73%	22.86%
Total	442000	100.00%	92333	100.00%	20.89%
Age	View data as a pie chart
Reader's Digest Comp%   25-29 30-39 40-49 50+ Average age
25-29	93972	21.26%	14948	16.18%	15.91%
30-39	127714	28.89%	33995	36.80%	26.62%
40-49	113061	25.58%	24623	26.66%	21.78%
50+	107253	24.26%	18767	20.32%	17.50%
Average age	39	.01%	38	.04%	97.44%
Income level	View data as a pie chart
Reader's Digest Comp%   Average personal income Average household income
Average personal income	1064	26.95%	1513	32.29%	142.20%
Average household income	2884	73.05%	3172	67.71%	109.99%
Terminal education age	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary
University or above	330242	74.72%	79337	85.93%	24.02%
College but not university	55080	12.46%	10263	11.12%	18.63%
Secondary	56270	12.73%	2732	2.96%	4.86%
Primary or below	362	.08%	0	.00%	.00%
Socio Economic Group	View data as a pie chart
Reader's Digest Comp%   All affluent All BDM All top management
All affluent	414000	79.01%	89270	76.73%	21.56%
All BDM	78000	14.89%	18767	16.13%	24.06%
All top management	32000	6.11%	8312	7.14%	25.98%

Weighted by: Population