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Who reads it?

Main Edition	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	4844242	49.70%	118840	45.09%	2.45%
Female	4902258	50.30%	144738	54.91%	2.95%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50+
Age 25-29	1706411	17.51%	25657	9.73%	1.50%
Age 30-39	2974093	30.51%	63292	24.01%	2.13%
Age 40-49	2747491	28.19%	98139	37.23%	3.57%
Age 50+	2318505	23.79%	76490	29.02%	3.30%
Education	View data as a pie chart
Reader's Digest Comp%   University or Above College but not university Secondary Education Primary School or below
University or Above	6068190	62.94%	165881	63.13%	2.73%
College but not university	1403402	14.56%	49987	19.02%	3.56%
Secondary Education	2051859	21.28%	44580	16.97%	2.17%
Primary School or below	117446	1.22%	2320	.88%	1.98%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   All Affluent All BDM All Top Management
All Affluent	9148000	76.20%	249546	74.76%	2.73%
All BDM	2338500	19.48%	67688	20.28%	2.89%
All Top Management	518000	4.32%	16555	4.96%	3.20%

Hong Kong Chinese	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	649873	49.48%	44477	36.97%	6.84%
Female	663627	50.52%	75827	63.03%	11.43%
Total	1313500	100.00%	120304	100.00%	9.16%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50-64
Age 25-29	237855	18.11%	9770	8.12%	4.11%
Age 30-39	388582	29.58%	27691	23.02%	7.13%
Age 40-49	401734	30.59%	43779	36.39%	10.90%
Age 50-64	285329	21.72%	39064	32.47%	13.69%
Education	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary education Primary School or below
University or above	617656	39.54%	71360	45.55%	11.55%
College but not university	230753	14.77%	22843	14.58%	9.90%
Secondary education	428403	27.42%	23406	14.94%	5.46%
Primary School or below	285329	18.27%	39064	24.93%	13.69%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   All affluent All BDM All Top Management
All affluent	1239000	78.94%	114718	77.63%	9.26%
All BDM	280500	17.87%	28793	19.48%	10.26%
All Top Management	50000	3.19%	4263	2.88%	8.53%

Singapore Chinese	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	311326	53.04%	6400	44.98%	2.06%
Female	275674	46.96%	7827	55.02%	2.84%
Total	587000	100.00%	14227	100.00%	2.42%
Age	View data as a pie chart
Reader's Digest Comp%   Age 25-29 Age 30-39 Age 40-49 Age 50-64
Age 25-29	96788	16.49%	1200	8.43%	1.24%
Age 30-39	184245	31.39%	4692	32.98%	2.55%
Age 40-49	175083	29.83%	5756	40.46%	3.29%
Age 50-64	130884	22.30%	2579	18.13%	1.97%
Education	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary education
University or above	240127	41.17%	6302	44.30%	2.62%
College but not university	122000	20.91%	4175	29.35%	3.42%
Secondary education	188981	32.40%	3750	26.36%	1.98%
Primary School or below	32214	5.52%	0	.00%	.00%
Socio economic group	View data as a pie chart
Reader's Digest Comp%   Average Total HH Income (USD) Average Total PI (USD) All affluent All BDM All Top Management
Average Total HH Income (USD)	4681	.63%	5084	19.85%	108.61%
Average Total PI (USD)	2945	.40%	3024	11.80%	102.68%
All affluent	523000	70.90%	13979	54.57%	2.67%
All BDM	179000	24.27%	2985	11.65%	1.67%
All Top Management	28000	3.80%	546	2.13%	1.95%

Taiwan Chinese	Universe		Reader's Digest
	Number	Comp%	Number	Comp%	Cov%
Sex	View data as a pie chart
Reader's Digest Comp%   Male Female
Male	610398	51.29%	65522	50.42%	10.73%
Female	579602	48.71%	64423	49.58%	11.12%
Total	119000	100.00%	129945	100.00%	109.20%
Age	View data as a pie chart
Reader's Digest Comp%   25-29 30-39 40-49 50+
25-29	230853	19.40%	12795	9.85%	5.54%
30-39	387482	32.56%	29265	22.52%	7.55%
40-49	282908	23.77%	51803	39.87%	18.31%
50+	288757	24.27%	36083	27.77%	12.50%
Education	View data as a pie chart
Reader's Digest Comp%   University or above College but not university Secondary Primary or below
University or above	652898	55.00%	87730	67.51%	13.44%
College but not university	262912	22.15%	22767	17.52%	8.66%
Secondary	258255	21.75%	19087	14.69%	7.39%
Primary or below	13071	1.10%	361	.28%	2.76%
Socio Economic Group	View data as a pie chart
Reader's Digest Comp%   All Affluent All BDM All Top Management
All Affluent	1137000	79.73%	123040	74.15%	10.82%
All BDM	231000	16.20%	33276	20.05%	14.41%
All Top Management	58000	4.07%	9622	5.80%	16.59%

Source: PAX Q3 '02 to Q2 '03 - 9 countries

Weighted by: Population