"A brand represents experiences or perceptions that exist in the mind of consumers. Some are good, some are bad, many are indifferent. In establishing an ongoing relationship TRUST has to be at the centre between the consumer and the brand. Relationship comprises many aspects: advertising, packaging, promotion, contact with employees, quality, visiting a web-site, using the product, innovation, price and more. Getting it all right strengthens the bond of TRUST. Conversely getting some of it wrong breaks TRUST down, often resulting in a downward spiral for profitability. Over the ten years we've run European Trusted Brands, it's clear that the brands that get it right most of the time, consistently win consumers' TRUST"
Gavin Murray

View all winning brands

This site contains results for each of the 16 countries participating in the 2010 Trusted Brands survey, a study of consumer attitudes and opinions related to everyday products and services.

Reader’s Digest, European Trusted Brands enables marketers of local and global brands to:

• Analyse by country, and across Europe, the brands consumers trust the most – 16 countries and over 100 product categories
• Track brands’ performance over 10 years
• Identify the brands consumers feel are the most environmentally responsible, compare by country their attitudes and behavior towards protecting the environment
• Evaluate consumers’ perception of brands by 4 criteria
• Identify consumers’ personalities according to the brands they buy and trust the most

Request a free copy of the 2010 report