How worried are you about your health?

Worried a great deal/quite a lot:

Country 2008 2006
Average 11 countries 38% 47%
Belgium 23% 33%
Czech Republic 59% 59%
Finland 39% 36%
France 18% 16%
Germany 36% 38%
Netherlands 6% 12%
Poland 65% 67%
Portugal 84% 75%
Russia 45% 55%
Switzerland 32% 35%
UK 14% 19%

How well informed are you about health conditions and treatments available?

Very well/well informed

Country 2008 2006
Average 11 countries 75% 74%
Belgium 80% 81%
Czech Republic 80% 83%
Finland 79% 53%
France 71% 81%
Germany 84% 87%
Netherlands 86% 75%
Poland 66% 70%
Portugal 77% 75%
Russia 34% 40%
Switzerland 90% 92%
UK 74% 76%

In the last 12 months have you done any of the following to improve or maintain your health?

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

Cut down/given up smoking 17% 12% 23% 15% 28% 15% 12% 19% 16% 14% 14% 14%
Tried NRT 4% 3% 8% 5% 6% 1% 3% 6% 2% 3% 1% 6%
Cut down/given up & NRT 3% 2% 7% 3% 5% 1% 1% 4% 1% 2% 1% 5%

Sources of information that are trusted

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

Doctor 92% 95% 90% 97% 98% 92% 95% 92% 96% 73% 91% 95%
Dentist 81% 80% 77% 94% 96% 84% 82% 78% 85% 55% 80% 85%
Pharmacist 80% 85% 69% 92% 97% 77% 87% 78% 85% 42% 79% 86%
Family & friends 64% 58% 67% 70% 78% 65% 60% 68% 63% 43% 64% 70%
Magazine articles 62% 59% 68% 72% 69% 55% 60% 68% 69% 45% 58% 62%
TV programmes 59% 51% 53% 73% 74% 57% 57% 63% 64% 36% 55% 62%

Sources of information that are used

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

Doctor 88% 93% 90% 85% 94% 92% 85% 91% 92% 73% 90% 82%
Dentist 70% 68% 73% 70% 80% 81% 64% 71% 75% 57% 72% 64%
Pharmacist 67% 77% 65% 61% 88% 69% 62% 73% 73% 35% 71% 66%
Magazine articles 64% 65% 78% 73% 65% 56% 56% 73% 74% 49% 57% 62%
Family & friends 58% 52% 68% 63% 68% 60% 48% 64% 54% 43% 59% 61%
TV programmes 56% 54% 60% 67% 69% 54% 49% 63% 60% 37% 50% 55%

Summary of sources used to get information about health

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

People/face to face sources 96% 96% 97% 97% 99% 96% 95% 97% 96% 90% 96% 96%
The media 75% 75% 86% 84% 79% 70% 70% 81% 79% 59% 69% 75%
Brochures/leaflets 58% 60% 70% 64% 71% 70% 57% 63% 62% 24% 62% 40%
Used any health website 36% 32% 32% 46% 66% 29% 37% 36% 49% 10% 34% 30%

Influences on purchase

Influenced a great deal/quite a lot 

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

Recommendation of doctor 84% 88% 86% 80% 91% 81% 80% 78% 94% N/A 83% 82%
Previous use of product 76% 73% 77% 81% 74% 71% 72% 74% 75% N/A 75% 90%
Recommendation of pharmacist 71% 72% 68% 70% 84% 66% 67% 61% 69% N/A 73% 77%

The information on product packaging influences my purchase

Country 2008 2006
10 country average 17% 11%
Belgium 12% 6%
Czech Republic 14% 14%
Finland 37% 11%
France 20% 10%
Germany 15% 16%
Netherlands 10% 9%
Poland 11% 8%
Portugal 17% 12%
Russia N/A N/A
Switzerland 23% 16%
UK 11% 11%

I find the information in ads useful

2008 2006
All country average 42% 48%
Belgium 44% 52%
Czech 40% 39%
Finland 45% 56%
France 41% 52%
Germany 39% 48%
Netherlands 34% 50%
Poland 50% 61%
Portugal 52% 41%
Russia 32% 24%
Switzerland 45% 54%
UK 40% 47%

Personally suffered and treated backache/muscle pain

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

All respondents 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Suffered backache/muscle pain 61% 61% 65% 64% 63% 68% 51% 56% 62% 61% 63% 56%
Prescription 31% 37% 33% 29% 41% 37% 16% 30% 41% 27% 28% 18%
OTC medicine 16% 10% 22% 22% 9% 15% 11% 23% 10% 23% 13% 23%
Herbal/homeopathic 6% 6% 5% 4% 6% 9% 4% 7% 4% 9% 11% 3%
Alt health practitioner 10% 9% 7% 10% 10% 9% 7% 9% 8% 13% 14% 9%
Other 9% 6% 10% 4% 6% 18% 12% 3% 5% 13% 15% 6%
Used any treatment 55% 56% 58% 55% 56% 65% 44% 53% 60% 56% 59% 48%
Did nothing 7% 6% 7% 13% 8% 4% 7% 7% 3% 5% 5% 8%

Are you or someone in your household affected by any of the following?

Top 5 illnesses

All country average

Belgium

Czech Republic

Finland

France

Germany

Netherlands

Poland

Portugal

Russia

Switzerland

UK

All respondents 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
High blood pressure 42% 41% 56% 51% 28% 39% 32% 56% 41% 65% 25% 30%
Weight problems/obesity 38% 37% 47% 47% 41% 44% 27% 47% 33% 30% 36% 29%
Sight problems 38% 41% 50% 39% 57% 27% 23% 57% 52% 19% 23% 28%
High cholesterol 35% 42% 37% 41% 35% 25% 23% 34% 48% 62% 19% 23%
Stress 31% 32% 37% 37% 40% 30% 15% 41% 29% 31% 26% 26%

Personally suffered and treated? Average all countries

% of all respondents who: suffered Prescription  OTC
Backache/muscle pain 61% 31% 16%
Cough/cold/sore throat 55% 24% 32%
Headaches 42% 11% 29%
Mouth/dental problems (eg cold sores, toothache) 29% 15% 10%
Indigestion/heartburn 27% 11% 13%
Skin problems (eg rash, eczema) 23% 15% 7%
Allergy/ hay fever 23% 13% 8%
Arthritis/rheumatism 18% 12% 4%
Respiratory problems (eg asthma, bronchitis) 16% 13% 3%
Migraine 13% 7% 6%

I've found generic medicines/remedies to be just as effective as more expensive products I've used in the past

Agree
10 country average 68%
Belgium 74%
Czech Republic 60%
Finland 78%
France 76%
Germany 58%
Netherlands 56%
Poland 52%
Portugal 78%
Russia N/A
Switzerland 74%
UK 72%

I'm usually happy to switch to cheaper generic remedies when they become available
 

Agree
10 country average 66%
Belgium 75%
Czech Republic 56%
Finland 77%
France 72%
Germany 59%
Netherlands 57%
Poland 45%
Portugal 72%
Russia N/A
Switzerland 73%
UK 70%

Generic medicines/remedies are made by the big manufacturers
 

Agree
10 country average 47%
Belgium 52%
Czech Republic 46%
Finland 52%
France 65%
Germany 23%
Netherlands 54%
Poland 40%
Portugal 63%
Russia N/A
Switzerland 26%
UK 45%

This is a sample of the data collected from the Reader's Digest Europe Health Survey 2008. If you would like to find out more about the survey and the results, please contact us.

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