Site menu

• Europe Health 2008
  • Introduction
  • About the survey
  • Europeans & their health
  • Information sources
  • Purchasing influences
  • Illnesses & treatments
  • Branded vs. generic
  • Health & Reader's Digest
  • Media info
  • Contacts

Find out more on Reader’s Digest
Global Advertising:

• About The Digest
• Editorial tour
• Case studies
  • Automotive
  • Banking & finance
  • Beauty products
  • Health
  • Retail
  • Tourism
• Creative solutions
  • Z-gate
  • Brand stories
  • Affinity groups
  • Cover with flap
  • Reply card
  • Calendars
  • Onserts or Unserts
  • Medical advertorials
  • Inserts in books
  • Shopping Pages/Buylines
• Trusted Brands 2009
  • Introduction
  • About the survey
  • Winning brands 2009
  • Trust in our community
  • Use of the logo
  • Other sites
  • Media info
  • Contacts
• Rates
  • Asia Pacific editions
  • European editions
  • North American editions
  • Latin American editions
• Who reads it?
  • Asia Pacific editions
  • European editions
  • North American editions
  • Latin American editions
• Other magazines
• Advertising contacts

About the Survey

The data on this site is a sample from the vast amount of unique information we have.

Please contact us to find out more.

Europe Health 2008 (EHS) focuses entirely on the personal health and wellbeing of people in 11 countries across Europe. The study highlights the ailments and illnesses that Europeans suffer country by country, the steps they take to maintain or improve their health and the sources of information and treatment that they use and trust. It also highlights their attitudes towards advertising and highlights, by country, the information sources that are used and trusted the most. Results can be analysed individually by country or as an average across all 11 countries.

The questionnaire remained the same in each of the 11 countries – being translated locally from English into 9 different languages (10 languages in total).

Questionnaires were mailed* to Reader’s Digest subscribers who, as far as possible, were identified as to be representative of the population (age/sex). Weightings were then applied as a further attempt to ensure that the overall respondent profile reflected that of each country’s population aged 18yrs+.

Profle of respondents

The questionnaire content was comprised almost exclusively of multiple choice options, enabling each respondent to identify with a range of statements, indicating to what extent they agreed or disagreed.

Fieldwork took place during June/July and August 2008 and data capture was handled centrally by Wyman Dillon Ltd. who are based in Bristol, U.K. In total 20,357 questionnaires were analysed.

The countries included are: Belgium, Czech Republic, Finland, France, Germany, Netherlands, Poland, Portugal, Russia, Switzerland, and U.K.

The questionnaire content was comprised almost exclusively of multiple choice options, enabling each respondent to identify with a range of statements, indicating to what extent they agreed or disagreed. It also closely followed the format and content of the 2006 survey so as to enable tracking over time.

*Fieldwork in France was conducted on-line.