Case studies

Health: Centrum

Description: Various space units from full pages,including double page spreads and also on page sampling.

Target market:

  • A broad audience that is concerned about healthy living
  • More recently with Centrum Select, aiming at the 50+ market, both men and women

Incentive: Most of the time there is no incentive but in the case of Germany Centrum placed a sample of their new Generation 50+ Instant Formula vitamin product.

Key objectives: To inform readers about the importance of staying healthy and how nutritional needs, especially as people get older. At all times the brand identity needs to be communicated.

Australia

Portugal