Case studies

Banking & finance: HSBC

Description: Double page spreads advertisements which ran as part of the HSBC worlds Local Bank campaign.

Target Market: Growing influence of the more mature banking customer who is interested in the many services that HSBC has to offer.

Key objectives: To communicate that HSBC understands local needs although it has the power of a global bank.

Activities: Single page ads were used in Hong Kong, Malaysia, Mexico, the Philippines and Taiwan

Hong Kong

Malaysia

Mexico

Philippines

Taiwan